Tyremasters Limited approached AKSENT to develop a series of advertisements that they wanted to run in Expat Link. The adverts were based on a style of creative developed in the U.S. by Cooper Tyres global that we then modelled to ensure that clients who had seen the U.S. communication identified with waht they were seeing in Nairobi.
The adverts were developed to market a series of tyres designed for luxury SUVs such as Range Rovers Sports’ and Toyota Land Cruisers. The selling point of these tyres being that they work equally as well off road as they do on road. A feature welcome in Kenya where a driver is likely to find equal measure of both in their regular driving.
See the designs we did below: