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Masaku Sevens it can only get better

All the commentary on the Masaku Sevens made us casually look into it and see what went right and what went wrong.

The hypothesis was that it was a rugby tourney and there would be a big party afterwards. The event was sponsored by Tusker. There was to be two tonnes of free nyama choma. All were welcome.

What happened seems to us to be the following: The event was way over subscribed and too many people headed to Machakos, too many showed up. Most were headed to Machakos for the after party and not the actual rugby. A few people decided to cut loose which offended many people, including John Mututho who threatened to cancel the event.

Clearly Masaku Sevens needs a lot of polishing, but, plenty of Kenyans want to be involved and be part of it – the organisers will need to improve a lot…

For us though, the biggest most important thing that needs to be improved is the actual event branding. The event’s logo is the following:

969041_632241196787832_330721768_n

Clearly the event relies heavily on sponsors so the logo fails on many levels, ranging from brandability to simplicity.

We spent a little while coming up with something simple that can work on uniforms and can work very well with sponsor brands as well.

Have a look:

Masaku Sevens Logo 1-01

With sponsor logos:

Masaku Sevens Logo 1-02

Masaku Sevens Logo 1-03

Masaku Sevens Logo 1-04

Masaku Sevens Logo 1-05

Masaku-Sevens-Logo-7

Compared to the old logo:

Masaku Sevens Logo 1-06

Thanks for reading.

By Job Ballard
Google

Enaai Roll-up Banners

Enaai Lolldaiga, Nanyuki’s first Championship golf course, approached us and asked us to develop some roll up banners that focused on the lifestyle buyers into Enaai will enjoy and also sell the houses.

We developed the following four banner designs that will be printed onto several roll up banners that will then be peppered around the location of any events Enaai have in Nairobi, Nanyuki or indeed anywhere in Kenya.

Enaai-Roll-Up-Banners-2

Enaai Website

We developed a parallax website for Enaai Lolldaiga, Nanyuki’s first 18-hole championship golf course and gated community.

The website was built with three key aims, the first was to showcase the plans of the developers and where they want to take the Enaai real estate development.

The second objective was to show visitors where the development has reached at any given point when they visit the website. The site has a twitter integration to Enaai’s twitter account and progress bars that can be added as and when needed to highlight progress of the development quickly showing visitors what they need to see when they are looking for updates on Enaai’s progress.

The third function of the site was to make the offering very clear to visitors, we achieved this by designing a custom master plan in javascript that allows visitors to get a bird’s eye view of the development and visualise their new home and maybe even where their friends will be living on the project’s completion.

Enaai---Masterplan

enaai-site

 

 

AgMark Company Profile and Brochure

AKSENT designed a profile for AgMark that allowed AgMark to showcase its work throughout Africa in the agricultural space and also highlights to potential partners areas that they can partner with AgMark to further boost farmer incomes.

The profile was designed to communicate to the above audience as well as partners in the same space to expose opportunities for synergy as well as the farmers themselves so that they can quickly see what AgMark can do for them.

We worked with a consultant who was hired by AgMark to roll out its corporate brochure and website right here in Nairobi, Kenya.

See the corporate profile below.

agmark-brochure-cover

inner-page-1

inner-page-2

back-cover-agmark-profile

cover-agmark-profile-aksent-again

 

 

Where is the president? Look for the Presidential Standard

We took on the project of redesigning the President’s Standard – a flag raised when the President is in the vicinity.

The previous standards we have had in Kenya look like this:

Mzee standard 1

President Kenyatta’s Standard from 1963 to 1970.

Mzee standard 2

President Kenyatta then had his Standard redesigned to look like the above, this stayed with him until his death in 1978.

moiStandard

President Moi had the above standard from 1978 to 2002.

kibakistandard

President Kibaki followed with the above until 2013.

uhurukstandard

The current standard looks like the above.

The president has too much content on his flag, the acknowledgement and respect due his father in the use of so many similar elements is noted, but, this can be done a fresh way, a way that reflects the spirit of his “digital” nation and its aspirations.

We developed the following motto and used it as the basis to develop President Uhuru’s new Standard: With a solid foundation, any dream can be realised.

The simple motto covers a lot, it acknowledges Mzee Kenyatta’s huge role in President Uhuru’s and indeed Kenya’s past. It also, however, embraces the dreams of Kenyans who everyday wake up to chase their dreams.

The Standard we developed owns this history in a unique yet clear manner while acknowledging the President’s new role as the custodian of the dreams of Kenyans through the use of the symbol Kenyans used to show who they charged custodian of these dreams, the TNA dove.

The whisk represents President Uhuru’s lineage and his raising. The dove peeking from behind the whisk represents the President’s journey from under his father’s shadow to create his own vision for his future and that for Kenya.

part-1

part-2

Raptor rehab website

We developed a simple website for a small but hard working NGO in Nairobi that basically takes care of raptors that are not doing well. From our understanding raptor rehab kenya is pretty much a half way house for raptors.

We were very impressed with what Zoe was doing over there so we did a site for her. Please visit it and show your support!!!

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